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Finance Guest User Finance Guest User

Show Me the Money

Running any small business is a high-wire circus act of cash management. You can earn solid profits, but run out of cash and get forced into some nasty decisions.

As small manufacturer, with a necessary investment in raw goods inventory, this balancing act is even tougher than most other types of businesses. Too little inventory on-hand and your production process is hampered, too much inventory and all your cash is used up and sitting on the shelf as material.

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Development Guest User Development Guest User

Genesis

Way back in 2004, I started Creative Conners as a basement-sized manufacturing company making automation equipment. Our first product lineup consisted mostly of control electronics. So I spent my days soldering circuit boards and wiring up electrical panels. Well, to be more accurate, I spent a surprisingly small percentage of time building products when I wasn’t busy marketing, selling, purchasing, packing, and shipping.

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